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1

The Process of Customer Engagement: A Conceptual Framework

Bowden, Jana Lay-Hwa

Journal:

The Journal of Marketing Theory and Practice

Year:

2009

Language:

english

File:

PDF, 139 KB

english, 2009

2

Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry

Journal:

Journal of Hospitality Marketing & Management

Year:

2009

Language:

english

File:

PDF, 217 KB

english, 2009

3

Exploring the drivers of service quality perceptions in the tertiary education sector

Chavan, Meena, Bowden-Everson, Jana, Lundmark, Erik, Zwar, Jan

Journal:

Journal of International Education in Business

Year:

2014

Language:

english

File:

PDF, 238 KB

english, 2014

4

Engaging Customers for Loyalty in the Restaurant Industry: The Role of Satisfaction, Trust, and Delight

Bowden-Everson, Jana Lay-Hwa, Dagger, Tracey S., Elliott, Greg

Journal:

Journal of Foodservice Business Research

Year:

2013

Language:

english

File:

PDF, 224 KB

english, 2013

5

Service relationships and the customer disengagement – engagement conundrum

Bowden, Jana L. H., Gabbott, Mark, Naumann, Kay

Journal:

Journal of Marketing Management

Year:

2015

Language:

english

File:

PDF, 423 KB

english, 2015

6

Engagement valence duality and spillover effects in online brand communities

Bowden, Jana Lay-Hwa, Conduit, Jodie, Hollebeek, Linda D, Luoma-aho, Vilma, Solem, Birgit Apenes

Journal:

Journal of Service Theory and Practice

Year:

2017

Language:

english

File:

PDF, 500 KB

english, 2017

7

Expanding customer engagement: the role of negative engagement, dual valences and contexts

Naumann, Kay, Bowden, Jana, Gabbott, Mark

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 560 KB

2020

8

To Delight or Not to Delight? An Investigation of Loyalty Formation in the Restaurant Industry

Bowden, Jana L. H., Dagger, Tracey S.

Journal:

Journal of Hospitality Marketing & Management

Year:

2011

Language:

english

File:

PDF, 197 KB

english, 2011

9

A Multi-Valenced Perspective on Consumer Engagement Within a Social Service

Naumann, Kay, Bowden, Jana, Gabbott, Mark

Journal:

The Journal of Marketing Theory and Practice

Year:

2017

Language:

english

File:

PDF, 459 KB

english, 2017

10

Sex doesn't matter: the role of gender in the formation of student-university relationships

Bowden, Jana, Wood, Leigh

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2011

Language:

english

File:

PDF, 165 KB

english, 2011

11

Co-creating Value in Higher Education: The Role of Interactive Classroom Response Technologies

Bowden, Jana Lay-Hwa., D’Alessandro, Steven

Journal:

Asian Social Science

Year:

2011

Language:

english

File:

PDF, 235 KB

english, 2011

12

Identifying the initial target consumer for innovations: an integrative approach

Bowden, Jana, Corkindale, David

Journal:

Marketing Intelligence & Planning

Year:

2005

Language:

english

File:

PDF, 78 KB

english, 2005

13

What's in a relationship?

Lay‐Hwa Bowden, Jana

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 226 KB

english, 2013

14

Engaging the Student as a Customer: A Relationship Marketing Approach

Bowden, Jana Lay-Hwa

Journal:

Marketing Education Review

Year:

2011

Language:

english

File:

PDF, 245 KB

english, 2011

15

Hyperbaric oxygen exposure temporarily reduces Mac-1 mediated functions of human neutrophils

John Kalns, Janae Lane, Angel Delgado, Julie Scruggs, Eleanor Ayala, Elizabeth Gutierrez, Doug Warren, Debra Niemeyer, E George Wolf, Robert A Bowden

Journal:

Immunology Letters

Year:

2002

Language:

english

File:

PDF, 132 KB

english, 2002

16

Exploring Customer Engagement Valences in the Social Services

Naumann, Kay, Lay-Hwa Bowden, Jana, Gabbott, Mark, Phau, Ian

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2017

Language:

english

File:

PDF, 517 KB

english, 2017

17

The four pillars of tertiary student engagement and success: a holistic measurement approach

Bowden, Jana Lay-Hwa, Tickle, Leonie, Naumann, Kay

Journal:

Studies in Higher Education

Year:

2019

Language:

english

File:

PDF, 1.69 MB

english, 2019

18

The Process of Customer Engagement: A Conceptual Framework

Jana Lay-Hwa Bowden

Journal:

The Journal of Marketing Theory and Practice

Year:

2009

Language:

english

File:

PDF, 1.95 MB

english, 2009

19

An Appealing Connection–The Role of Relationship Marketing in the Attraction and Retention of Students in an Australian Tertiary Context

Moore, Duncan, Bowden-Everson, Jana Lay-Hwa.

Journal:

Asian Social Science

Year:

2012

Language:

english

File:

PDF, 292 KB

english, 2012

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